Recently a friend and I were reading a book called "The Lean Startup." In it, it describes the idea of being able to start a business with just $100. After reading it, we decided, why not! We set out to start a company with just $100 and see where it could go. We had a friend who is an amazing artist and we asked him to make some designs so we could start a t-shirt company. Everything was falling into place!
The hardest part was what we wanted to call the company. We wanted to make it something meaningful that could send a message. We wanted to tell a story about people living in the now. How we always wish that we could be anywhere else than where we are right now, whether traveling the world, laying on a beach in Hawaii or volunteering in Africa, but are not always happy with the beautiful world directly around us. We are so blessed to be living in Utah where the mountains are so close with the "best snow on earth." Places to go rock climbing, mountain biking, snowshoeing and hang gliding are just around the corner! We wanted to convey the message told to Joseph Smith in Thompson, Ohio, "And the hour and the day is not given unto them, wherefore let them act upon this land as for years, and this shall turn unto them for their good." D&C 51:17.
We decided to go with be|here as the name of the company. Life is too short not to be here and living in the moment. The Lord gives us countless blessings along our path of life and if we are not focusing on them, we might miss them. We need to live "as for years," taking life a day at a time.
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